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Could The AGA's Flogton Transform the Golf Industry?

Ed

I just sent this blast:

Recently Golf Pulp was invited to help build the marketing platform for a new game that aims to bring more golfers and new comers to the game of golf. 


This organization aims to:



  • Modify the rules of the game to speed up play and make it more enjoyable

  • Make golf easier to play for new comers, youth and elderly

  • Introduce and Allow non USGA conforming products that can improve play


Plug into their Facebook Page to learn more: http://bit.ly/Flogton


Visit their website to see the rules of the game and learn more: http://bit.ly/ProjectFlogton



I would like to get feedback from our members on this new approach to increase rounds and grow revenue within the golf industry.

Replies to this Topic

Alan

I think it is a great idea!  We currently do something like this for our beginner leagues.  This seems to be a great way to expand the golf market....lets face it, we need to think outside the box, and this is just one way to do it!

Glen

I just saw a post somewhere that talked about Tour Length Tees and the disparity between tour pros off the tee at 300 + and the average amateur at 230.  Let's take the ego out of golf and play up a set of tees.  The game would certainly take on a new look for most.

As I've gotten older (and shorter off the tee) I've not had any problem moving up.

Now if we can just get the audience to think about the putter as the most used we might have something.

But the problem is taking the ego out of the game.

Brian

I love this idea.  Not sure they have it figured out yet but I'm eager to help them if it gets more people playing the game.  I like the idea of two sets of rules, one for the serious, tournament players and one for all of us other hackers just looking to enjoy time on the course with friends and have fun and sometimes make it competitive...

the game certainly needs something new to drive interest and if Flogton is it, count me in!

Shawn

All great points...and agree any outside the box thinking is a good thing.  Growing the game can only happen at a very granular / local facility level by developing new ways to play and LEARN the game.  At the end of the day though, there is a lot of history and tradition in golf; 18 hole medal play will never be replaced by a new format.  What we watch on TV is still the NFL/NCAA football, but local football games have modified rules.  Why not do more of the same at our local golf facilities?

We have a local facility here in Austin that is semi-private called Grey Rock Golf Club.  They do an amazing job with a limited budget and reasonable price of engaging local golfers.  Lots of quality instructions for every skill level...individual or group.  Lots of membership options; full playing, driving range only and men's league only memberships.  They have done a great job with social media to drive engagement and with the Men's League.  It is what first got me playing more at Grey Rock.  Weekly Wednesday afternoon 9 hole events with a different, interesting format each week...it really makes it fun to go play the red tees or with only 4 clubs or with do-overs, etc.

I met the guy that started Kangarila last week at the PGA Show.  Pretty interesting new way to play with a ball that tells you what club you have to use on the next shot.  http://www.kangarila.com/

Personally, I think we have to find a way to get more golfers practicing their short games so to improve scoring.  A better short game = lower scores...and I believe anyone that making the game more fun to play is directly related to shooting lower scores/consistent improvement.

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